Social Psychology

A Social Psychologist is a specialist in the study of interpersonal relationships, social influences on behavior, and social processes aimed at understanding how society shapes human thoughts, emotions, and actions.

Specialization Overview

The Social Psychology specialization provides both theoretical and practical skills related to individual and group behavior, enabling a deep understanding of the connections and processes occurring between people. The knowledge gained allows for skillful management of interpersonal relationships, coping with stress, and conducting mediation. Social psychology explores how others influence an individual’s thinking, feelings, and behavior, as well as the mechanisms of social influence and processes of social cognition and perception.

Target Audience

This specialization is intended for individuals interested in topics such as persuasion and social influence, environmental psychology, social conflicts, and selected social aspects of human work—such as human resource management, crisis management, and decision-making processes.

The Social Psychology specialization also includes areas such as consumer behavior, advertising, and marketing activities.

Educational Program

The educational program in Social Psychology focuses on acquiring knowledge and practical skills in areas such as decision-making psychology, psychology of influence, conflict psychology, aggression and violence, psychological consultation in social areas, mediation, and human resource management. Courses are taught by experienced practitioners—specialists in social psychology—who deal with psychosocial behaviors, motivating people, psychosocial interventions, and the functioning of organizations in a social context.

Graduate Profile

Graduates gain psychological competencies necessary for professional fields related to social life (stress management and mental well-being) and social functioning (interpersonal training, assertiveness, and self-promotion), human resource management, and interpersonal conflict resolution.

Career Opportunities as a Psychologist, Particularly in:

• Schools, kindergartens, and educational institutions (provided pedagogical qualifications are held)

• Public, governmental, and local administration institutions

• Institutions specializing in conflict resolution and crisis situations

• Research, analytical, and expert centers

• Centers offering support for families, social care, and immigrants

• Security services (Police, Internal Security Agency, etc.)

• Prisons and juvenile detention centers

• Companies, corporations, and international organizations (marketing and advertising departments)

• Recruitment and employment specialists in the HR sector

• Social and marketing research centers

• Psychological and pedagogical counseling centers

• Psychological clinics

• Specialized counseling centers

• Non-governmental organizations (foundations, associations) implementing social programs

• Private practices providing psychological services for children and adolescents